Cookie statement


This website is offered to you by B2Bike BV. B2Bike BV thrives to make your browsing experience and interaction with our websites as informative, relevant and supportive as possible. A way to achieve this is by using cookies, web beacons or comparable technologies, in which information concerning your visits to our website are stored on your computer. It is very important that you know which technologies our website uses and for which purposes. This helps in protecting your privacy, while the usability of our website will be guaranteed as much as possible. Below you will find more information concerning the technologies used by and through our website and the purposes for which they are used. This is just a declaration about privacy and our use of technology and techniques and is neither a contract nor an agreement.

What are cookies, web beacons and similar techniques?

A cookie does not contain and does not gather information, but is being read by a server through a web browser; user friendly services are made possible by this information, for example the recognition of errors. We do not store a cookie any longer than necessary.

Web beacons are small graphical images (also called ‘pixel tags’ or ‘clear GIFs’) which can appear on or in our websites, services, applications, communication services and tools and which are used for different purposes, among which performance measurement of our websites, measurement of the number of visitors on our sites and their navigational behaviour.

By similar techniques for storing information we mean other technologies that store information in your browser or device and that use locally shared objects or local storage. Examples are flash cookies, HTML 5 cookies and other web application software methods.

For the sake of simplicity, we use the term cookie in our policy for all cookies, web beacons and similar technologies.

To be able to use our website fully, you must enable cookies. If you do not wish to enable cookies, you can still visit the website, but certain functions of the site may be limited.

This information has been prepared as part of our efforts to comply with recent legislation and to ensure that we are open, honest and clear about cookies and privacy. For more information about privacy, see our B2Bike BV Privacy Policy.

How do we use cookies?

You may notice the presence of the different types of cookies that are generated when you visit this website. We use the following types of cookies:

Functional cookies

These cookies are necessary to enable surfing the website (s) of B2Bike BV and to use the functions, including accessing protected parts of the website. Without these cookies, such functions, including shopping baskets and electronic payment, are not possible.

We can use these cookies for:

Analytical cookies

These cookies collect information about the surfing behavior of visitors to our website, such as frequently visited pages and whether visitors receive error messages. This enables us to make the structure, navigation and content of the website as user-friendly as possible for you. The statistics and other reports are not linked to individuals.

We can use these cookies for:

Google Analytics is a web analysis service provided by Google Inc. (Google). Google Analytics uses cookies to analyze the use of the website by visitors. Google uses aggregated statistical data to give B2Bike an insight into how visitors use the website. Google may only provide this data to third parties if Google is required by law to do so or to the extent necessary for third parties to process data on Google's behalf.

You can prevent the data generated by the cookie and related to the use of the website (including your IP address) from being collected and processed by Google by downloading and installing the following browser plug-in:

Advertising cookies

Our goal is to provide information that is as relevant as possible to the visitors of our website. That is why we strive to adapt the site to every visitor as much as possible. We do this not only through the content on our website, but also through the advertisements displayed.

In order to enable the implementation of these adjustments, we try to gain an idea of your likely interests based on your visit to the B2Bike BV websites in order to develop a segmented profile. Based on these interests, we then adapt the content and advertisements on our website for different groups of customers.

We can use these cookies for:

Please note: you may see advertisements on our site even if such cookies are not used. However, these advertisements will not be tailored to your interests. These advertisements can, for example, be adapted based on the content of the website. You can compare this type of content-related internet advertising with advertising on television. For example, if you watch a cooking show on TV, you will often see advertisements about cooking items during the program.

External parties who place cookies via our website can also try to find out what your interests are in this way. In this case, the information about your current website visit may be combined with information from previous visits to websites that are not ours.

Social media cookies

The articles, images and videos you view on our website can be shared and liked via social media using buttons. Cookies from the social media providers are used to enable these buttons to function, so that they recognize you when you want to share an article or video.

These cookies allow logged in users of selected social media to share and like certain content from our website directly.

These social media providers may also collect your personal data for their own purposes. B2Bike BV has no influence on the way in which these social media providers use your personal data. For more information regarding cookies placed by social media providers and the possible data they collect, please refer to the privacy statement (s) of the social media providers. Below we list the privacy statements of the major social media that are most often used by B2Bike BV:

Your choices

B2Bike BV uses and places the functional cookies when you visit our website to ensure that the website works. Only after approval do we also place analytical, advertising and social media cookies. On your first visit you will be given the opportunity to indicate your preference for the use of the types of cookies. We will save your preference for a subsequent visit to our website. You can change your preference at any time.

Controlling cookies

You can manage and / or delete cookies if you wish. For more information about this, visit You can delete all cookies that are already stored on your computer and you can set most browsers to prevent their use. However, if you do this, you may have to manually adjust certain preferences at each visit and certain services and functionalities may not work.

Policy changes

We may change this Cookie Policy from time to time. This policy was last updated on March 01, 2024.

Questions and feedback

Send questions and comments about cookies or privacy to [email protected].